Rare Vtg 1960s Huge French Wine Poster Baptistin Caracous 115X90 Billboard Size

Description

You're bidding on a gigantic - 115" x 90" in four sheets - color lithographic poster for Baptistin Caracous, a Cotes de Provence red wine. At this size, it was probably intended to be pasted to a billboard, but it's in new-old-stock condition, probably never unfolded before. This appears to be a long-out-of-production brand that hit its peak in the 1950s-1960s - the tagline "Le Meilleur de Tous" appears to have been used circa 1960 for a general date range on this piece.
Great image of a glass of the wine standing next to the bottle, and surrounded by onions, peppers and other green vegetables, suggesting the freshness and earthiness of the countryside.
Overall great condition for age and type - one small tear of about an inch on the creaseline near top center of the fourth panel - barely noticeable, and in a spot where it will overlap the margin of the top sheet if you assemble the poster.
An unusual, and probably one-of-a-kind piece - please review photos carefully to make your own determination of condition and appeal, and don't hesitate to ask any questions prior to bidding - thanks for looking!